The bill amends the Lawful Internet Gaming Act by adding Section 9a, which establishes comprehensive regulations for the advertising and marketing of internet gaming in Michigan. It mandates that all advertisements must receive approval from the board and comply with municipal ordinances, state law, and the act itself. Municipalities are allowed to adopt ordinances that impose reasonable restrictions on public signage related to internet gaming, provided they do not conflict with the act. The bill also prohibits deceptive advertising practices and requires that advertisements not target individuals under the age of 21, ensuring that no more than 30% of the audience for any advertisement is expected to be underage.

Additionally, the bill stipulates that all marketing promotions must include disclaimers to address potential gambling addictions and promote a toll-free helpline. Violations of these advertising regulations can result in civil fines, with escalating penalties for repeated offenses, and may lead to the revocation of an internet gaming operator's license after multiple violations. The Attorney General is empowered to enforce these provisions, and the definition of "advertisement" is clarified to encompass various forms of paid marketing aimed at inducing internet wagers.

Statutes affected:
Senate Introduced Bill: 432.301, 432.322