The bill amends the Lawful Sports Betting Act by adding Section 9a, which establishes comprehensive regulations for the advertising and marketing of sports betting in Michigan. It mandates that all advertisements must receive approval from the board and comply with municipal ordinances and state laws. Municipalities are allowed to adopt ordinances that impose reasonable restrictions on public signage related to sports betting, provided they do not conflict with the state act. The bill also prohibits deceptive advertising practices and restricts marketing to individuals under the age of 21, requiring that operators ensure that no more than 30% of their audience is underage.

Additionally, the bill requires that all sports betting advertisements include disclaimers aimed at preventing gambling addiction and promoting a toll-free helpline. Violations of these advertising regulations can result in civil fines, with escalating penalties for repeated offenses, and the potential revocation of a sports betting operator's license for serious breaches. The Attorney General is empowered to enforce these provisions, and the definition of "advertisement" is clarified to encompass various forms of paid marketing aimed at promoting sports betting.

Statutes affected:
Senate Introduced Bill: 432.401, 432.419