The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifying language regarding the misrepresentation of goods and services, such as specifying that goods or services must not be falsely represented as having certain characteristics or benefits that they do not possess. The bill also introduces new provisions that address the requirement for clear disclosures when offering prizes contingent on attending sales presentations, as well as stipulations regarding the collection of Social Security numbers in consumer transactions.

Additionally, the bill emphasizes the need for transparency in advertising and sales practices, including the requirement to disclose material facts that could mislead consumers. It also allows the Attorney General to promulgate rules to implement the act, ensuring that no new unfair trade practices are created beyond those already enumerated. The bill will only take effect if certain other bills from the 103rd Legislature are enacted into law, indicating a coordinated legislative effort to enhance consumer protections in Michigan.

Statutes affected:
House Introduced Bill: 445.903
As Passed by the House: 445.903