The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key insertions include clarifying language regarding the representation of goods and services, such as specifying that misrepresentations about sponsorship or approval must be clearly stated. Additionally, the bill introduces new provisions that prohibit practices like requiring consumers to disclose their Social Security numbers as a condition for transactions, unless specific exceptions apply, and it emphasizes the need for clear disclosures when offering prizes contingent on sales presentations.

Furthermore, the bill includes several deletions to streamline the language, such as removing gender-specific pronouns in favor of more inclusive terms. It also allows the Attorney General to promulgate rules for implementation, ensuring that no new unfair trade practices are created beyond those already enumerated. The enactment of this bill is contingent upon the passage of House Bill No. 5255, which is part of a broader legislative effort to enhance consumer protections in Michigan.

Statutes affected:
House Introduced Bill: 445.903