The bill amends the Michigan Consumer Protection Act by updating Section 3 to clarify and expand the definitions of unfair, unconscionable, or deceptive practices in trade or commerce. Notable insertions include the specification that goods or services must not be misrepresented regarding their characteristics, sponsorship, or quality, and that consumers should not be misled about the necessity of repairs or services. Additionally, the bill introduces new provisions that prohibit requiring consumers to disclose their Social Security numbers as a condition for transactions, with certain exceptions, and it addresses misleading advertising related to musical performances.

Furthermore, the bill adds a new provision that explicitly prohibits violations of the Medical Debt Protection Act, enhancing consumer protections in this area. The Attorney General is granted the authority to promulgate rules for implementing the act, ensuring that no new unfair trade practices are created beyond those already enumerated. However, the rules must maintain national uniformity and cannot be applied to certain subsections related to environmental marketing claims. The enactment of this bill is contingent upon the passage of Senate Bill No. 702.

Statutes affected:
Substitute (S-1): 445.903
Senate Introduced Bill: 445.903
As Passed by the Senate: 445.903