The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key insertions include clarifying language regarding the representation of goods and services, such as specifying that misrepresentations about sponsorship, approval, or characteristics must be clearly stated. Additionally, the bill introduces new provisions that address misleading advertising practices, the requirement for clear disclosures when offering prizes, and the conditions under which a consumer's Social Security number may be requested.

Furthermore, the bill emphasizes the importance of consumer rights by prohibiting practices that could mislead or deceive consumers, such as failing to disclose material facts or making false claims about the nature of goods or services. It also allows the Attorney General to create rules for implementation, ensuring that no new unfair trade practices are introduced beyond those already enumerated. The bill stipulates that certain provisions do not apply to health-related services or employer-provided benefits, and it includes a contingency clause stating that the amendments will only take effect if a related House Bill is enacted.

Statutes affected:
Senate Introduced Bill: 445.903