The proposed bill amends the Michigan Consumer Protection Act by adding a new section (3p) that regulates the use of digital pricing displays by retail box stores and membership warehouse clubs. It prohibits these establishments from employing dynamic pricing, which adjusts prices based on external conditions such as time, weather, or customer attributes. Instead, the bill mandates that any price or discount displayed on a digital price tag must be uniformly available to all consumers, with exceptions for coupons, loyalty discounts, and manufacturer rebates, provided they are equally accessible and do not vary based on external conditions.

Additionally, the bill requires that if a membership is necessary to obtain a discount, the digital price tag must clearly indicate the membership requirement, the discounted price, and the regular price for non-members. Retailers are also obligated to maintain records of price changes for at least 12 months. The bill defines key terms such as "digital price tag," "dynamic pricing," "membership warehouse club," and "retail box store" to clarify its provisions. The act will take effect 180 days after being enacted, contingent upon the passage of related legislation.

Statutes affected:
House Introduced Bill: 445.901, 445.922