The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines various unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include the clarification of terms and the addition of new definitions to enhance consumer protection. For instance, the language has been modified to replace pronouns with more inclusive terms, such as changing "he or she" to "the person" and "his or her" to "the consumer's." Additionally, the bill introduces stricter requirements for advertising and representations related to goods and services, including clearer disclosures regarding the conditions of offers and the necessity of providing accurate information about products.

Furthermore, the bill specifies that the Attorney General has the authority to create rules for implementing these changes, ensuring that no new unfair trade practices are introduced beyond those already listed. It also includes provisions that exempt certain health-related services and employer-provided benefits from specific requirements regarding the disclosure of Social Security numbers. The enactment of this bill is contingent upon the passage of Senate Bill No. 535, indicating a coordinated legislative effort to enhance consumer protections in Michigan.

Statutes affected:
Senate Introduced Bill: 445.903
As Passed by the Senate: 445.903