The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifications in the language regarding misrepresentation of goods and services, such as specifying that claims about sponsorship, approval, or characteristics must accurately reflect the goods or services provided. The bill also introduces new provisions that address misleading advertising practices, including the requirement for clear disclosures when offering prizes contingent on sales presentations and the prohibition of requiring consumers to disclose their Social Security numbers under certain conditions.

Additionally, the bill enhances consumer protections by detailing various deceptive practices, such as making false statements about the necessity of repairs, misrepresenting the condition of goods, and failing to disclose material facts that could mislead consumers. It also allows the Attorney General to create rules for implementation, ensuring that these rules do not introduce new unfair trade practices beyond those already specified. The amendments aim to strengthen consumer rights and promote fair business practices in Michigan.

Statutes affected:
Senate Introduced Bill: 445.903