The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key insertions include clarifying language regarding the representation of goods and services, such as specifying that misrepresentations about sponsorship, approval, or characteristics must be clearly stated. Additionally, the bill introduces new provisions that address misleading advertising practices, including the requirement for clear disclosures when offering prizes contingent on attending sales presentations, and the stipulation that any claims about a product's environmental benefits must be substantiated.

Furthermore, the bill modifies existing language to enhance consumer protection by ensuring that consumers are not required to disclose their Social Security numbers as a condition for transactions, with specific exceptions outlined. It also emphasizes the need for transparency in advertising, particularly regarding the terms and conditions of offers. The Attorney General is granted the authority to implement rules under the act, but these rules cannot create new unfair trade practices beyond those already enumerated. The enactment of this bill is contingent upon the passage of Senate Bill No. 535.

Statutes affected:
Senate Introduced Bill: 445.903