This bill amends the Michigan Liquor Control Code of 1998 by updating definitions and adding new provisions related to alcoholic beverages. Notably, it introduces the term "alcohol vapor device," which refers to devices that allow users to inhale alcoholic vapor. The bill also clarifies the definitions of "brand" and "brand extension," specifying how suppliers can identify their products and the conditions under which a name or trademark is considered a brand. Additionally, it establishes that a supplier registering a multibranded product must appoint the wholesaler or wholesalers that have rights to the supplier's underlying brand.

The bill includes several insertions to enhance clarity and specificity in the definitions, such as the inclusion of "group of words" and "group of symbols" in the definition of "brand." It also specifies that a supplier's legal name or trade name can be considered a brand name if used appropriately on product packaging. Furthermore, it preserves distribution rights for brands existing before the enactment of this amendment, ensuring that current market practices are maintained. The bill will only take effect if Senate Bill No. 512 is also enacted into law.

Statutes affected:
Senate Introduced Bill: 436.1105