The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifying language regarding the misrepresentation of goods and services, such as specifying that claims about sponsorship, approval, or characteristics must accurately reflect the goods or services provided. The bill also introduces new provisions that address misleading advertising practices, including the requirement for clear disclosures when offering prizes contingent on sales presentations and the stipulation that any claims about a product's environmental benefits must be substantiated.

Additionally, the bill modifies existing language to enhance consumer protections, such as prohibiting the requirement for consumers to disclose their Social Security numbers under certain conditions and ensuring that consumers are not misled about the terms of credit or the nature of goods and services. The Attorney General is granted the authority to implement rules under the act, with the stipulation that these rules cannot create new unfair trade practices beyond those already enumerated. The enactment of this bill is contingent upon the passage of related legislation.

Statutes affected:
House Introduced Bill: 445.903