The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifying language regarding the misrepresentation of goods and services, such as specifying that claims about sponsorship, approval, or characteristics must accurately reflect the goods or services provided. The bill also introduces new provisions that address misleading advertising practices, including the requirement for clear disclosures when offering prizes contingent on sales presentations and the prohibition of requiring consumers to disclose their Social Security numbers under certain conditions.

Additionally, the bill enhances consumer protections by specifying the responsibilities of merchants in various scenarios, such as promptly restoring payments in the event of a canceled transaction and ensuring that any claims about environmental benefits of products are substantiated. The Attorney General is granted the authority to promulgate rules to implement these changes, with the stipulation that no new unfair trade practices can be created beyond those already enumerated. The bill will only take effect if related legislation is also enacted.

Statutes affected:
House Introduced Bill: 445.903