The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include the clarification of terms and the addition of new provisions that enhance consumer protections. For instance, the language has been modified to replace gender-specific pronouns with gender-neutral terms, such as changing "he or she" to "the person" and "his or her" to "the consumer's." Additionally, the bill introduces stricter requirements for advertising and promotional practices, including clearer disclosures regarding prizes and the conditions for receiving them.

Furthermore, the bill specifies that the Attorney General may create rules to implement these changes, ensuring that no new unfair trade practices are introduced beyond those already enumerated. It also clarifies that certain provisions regarding the disclosure of Social Security numbers do not apply to health-related services or employer-provided benefits. The enactment of this bill is contingent upon the passage of related legislation, ensuring a comprehensive approach to consumer protection in Michigan.

Statutes affected:
House Introduced Bill: 445.903