The bill amends the Michigan Liquor Control Code of 1998, specifically section 609, to clarify and expand the regulations surrounding the provision of advertising items and brand logoed merchandise by manufacturers, wholesalers, and retailers of alcoholic beverages. It prohibits manufacturers and vendors from providing gifts or loans to other vendors, while allowing for certain advertising items that promote brands and prices of alcoholic liquor. The bill outlines specific items that can be provided, such as calendars, table tents, and promotional tickets, and establishes conditions under which these items can be used, including restrictions on their value and purpose.

Additionally, the bill introduces new definitions and clarifications regarding "barware" and the roles of various stakeholders in the liquor industry, including manufacturers, wholesalers, and retailers. It specifies that brand logoed merchandise must be used solely for display purposes and must be returned after use. The bill also includes provisions for penalties for unauthorized sales of barware and allows the commission to adjust the definition of barware through rule-making, with limitations on the types of items that can be added or removed. Overall, the amendments aim to regulate promotional practices in the liquor industry more effectively while ensuring compliance with established guidelines.

Statutes affected:
Senate Introduced Bill: 436.1609