The bill amends the Michigan Liquor Control Code of 1998, specifically section 609, to clarify and expand the regulations surrounding the provision of advertising items and brand logoed merchandise by manufacturers, wholesalers, and retailers of alcoholic beverages. It introduces new provisions that allow manufacturers and vendors to provide specific advertising items and brand logoed merchandise to retailers under certain conditions, including limitations on the value and use of such items. For instance, brand logoed merchandise must be used solely for display purposes and cannot be transferred to the retailer for personal use. Additionally, the bill outlines the types of items that can be provided, such as calendars, table tents, and promotional tickets, while also establishing penalties for violations of these provisions.

Furthermore, the bill specifies that a wholesaler may sell brand logoed items contained within the packaging of alcoholic liquor products, and it sets forth requirements for retailers regarding the possession and use of brand logoed barware. It also allows the Michigan Liquor Control Commission to modify the definition of barware through rule-making, with restrictions on the types of items that can be added or removed. Overall, the amendments aim to regulate the promotional practices within the alcoholic beverage industry more effectively while ensuring compliance with established guidelines.

Statutes affected:
Senate Introduced Bill: 436.1609