The bill amends the Michigan Liquor Control Code of 1998, specifically section 609, to clarify and expand the regulations surrounding the provision of advertising items and brand logoed merchandise by manufacturers, wholesalers, and retailers of alcoholic beverages. It prohibits manufacturers and vendors from providing gifts or loans to other vendors, while allowing for certain advertising items that promote brands and prices of alcoholic liquor. The bill specifies that these advertising items must not have any use or value beyond advertising, with exceptions for specific items such as calendars, table tents, and brand logoed merchandise, which can be used for display purposes only and must be returned after use.

Additionally, the bill introduces new definitions and stipulations regarding barware and brand logoed merchandise, including limits on the value and dimensions of such items. It establishes penalties for violations related to the unauthorized provision or sale of barware, and outlines the responsibilities of retailers in maintaining records of purchased brand logoed barware. The commission is granted the authority to modify the definition of barware through rule-making, with specific restrictions on what can be added or removed. Overall, the bill aims to regulate the promotional practices within the alcoholic beverage industry to ensure compliance and fair competition.

Statutes affected:
Senate Introduced Bill: 436.1609