The "Personal Data Privacy Act" is a proposed legislation in Michigan designed to enhance consumer privacy rights by establishing clear regulations for the collection, processing, and management of personal data. The bill mandates that entities provide transparent notices to consumers about their data practices, introduces a universal opt-out mechanism, and prohibits certain data handling practices. It also requires data brokers to register with the attorney general, outlines the responsibilities of data controllers and processors, and emphasizes consumer consent, particularly for sensitive data. Key consumer rights include the ability to confirm data processing, correct inaccuracies, delete personal data, and opt out of targeted advertising and data sales.

Additionally, the bill includes provisions for the enforcement of these regulations, allowing the attorney general to take civil action against non-compliant data brokers and establish a public registry. It prohibits the use of geofences near mental health and reproductive health facilities for tracking consumer data. The legislation also creates two funds to support enforcement efforts and is set to take effect one year after its enactment. Overall, the bill aims to provide consumers with greater control over their personal information while ensuring responsible data management practices by organizations.