The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key insertions include clarifications on the definitions of goods and services, ensuring that misrepresentations regarding sponsorship, approval, and characteristics are explicitly stated. The bill also introduces new provisions that address misleading advertising, coercive sales tactics, and the requirement for clear disclosures when offering prizes contingent on sales presentations. Additionally, it emphasizes the need for transparency regarding consumer rights and the conditions under which personal information, such as Social Security numbers, can be requested.

Furthermore, the bill specifies that the Attorney General has the authority to create rules for implementing these changes, while ensuring that no new unfair trade practices are introduced beyond those already listed. Notably, it exempts certain health-related services and employer-provided benefits from the requirement to disclose Social Security numbers. The enactment of this bill is contingent upon the passage of Senate Bill No. 351 of the 103rd Legislature.

Statutes affected:
Senate Introduced Bill: 445.903