The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifying language regarding the misrepresentation of goods and services, such as specifying that claims about sponsorship, approval, or characteristics must accurately reflect the actual goods or services provided. The bill also introduces new provisions that address misleading advertising, coercive sales tactics, and the requirement for clear disclosures when offering prizes contingent on sales presentations.

Additionally, the bill modifies existing language to ensure consistency and clarity, such as changing pronouns to be more inclusive and specifying conditions under which a consumer's Social Security number may be requested. It also allows the Attorney General to create rules for implementation, while ensuring that these rules do not introduce new unfair trade practices beyond those already listed. The enactment of this bill is contingent upon the passage of Senate Bill No. 351.

Statutes affected:
Senate Introduced Bill: 445.903