The proposed bill, known as the "Digital Age Assurance Act," aims to regulate mature content on websites, applications, and online services, particularly focusing on protecting minors from accessing such content. It defines key terms such as "mature content," "covered manufacturer," and "digital age signal," and outlines the responsibilities of covered manufacturers, which include taking reasonable steps to determine the age of users and obtaining parental consent for users under 16 years old when downloading applications. Additionally, the bill mandates that websites and online services that host mature content must recognize digital age signals and block access to users under 18, depending on the amount of mature content available.

The bill also establishes enforcement mechanisms, granting exclusive authority to the Department of the Attorney General to oversee compliance and initiate civil actions against violators, with penalties of up to $10,000 per violation. Importantly, it includes provisions that protect covered manufacturers from liability if they have made reasonable efforts to comply with the age verification requirements. The department is empowered to create rules to facilitate the implementation of the act, ensuring that the regulations are applied fairly and without discrimination.