The proposed bill, known as the "Social Media Regulation Act," aims to establish age verification and consent requirements for residents of Michigan when opening and using social media accounts, particularly for minors. It mandates that social media companies verify the age of applicants and obtain explicit consent from a parent or guardian if the applicant is a minor. Additionally, the bill outlines specific standards for minor accounts, including restrictions on visibility in search results, limitations on targeted content, and access controls that prohibit usage during certain hours. The Attorney General is tasked with implementing rules for compliance and overseeing the enforcement of these regulations.

Furthermore, the bill provides for civil sanctions against violators, allowing the Attorney General to initiate civil actions with potential fines and damages. It also allows consumers to file complaints regarding violations and seek damages. Notably, any contractual provisions that attempt to waive or limit protections established by this act will be deemed void and unenforceable. The bill emphasizes the importance of protecting minors in the digital space while ensuring accountability for social media companies.