The bill amends the Michigan Consumer Protection Act to enhance protections for consumers by prohibiting deceptive practices in trade or commerce. It introduces new definitions such as "elder," "vulnerable adult," and "small business," while clarifying the term "business opportunity." The act will not apply to certain transactions authorized by regulatory bodies, and it outlines the attorney general's powers in enforcing the act. Notably, the bill establishes civil fines for violations targeting elders or vulnerable adults, with increased penalties for repeat offenses. It also allows the attorney general to demand information relevant to investigations and emphasizes that the remedies provided are supplementary to other legal remedies.

Additionally, the bill includes amendments related to the enforcement of consumer protection and antitrust regulations, allowing individuals subject to a written demand to petition the circuit court for protective orders. It establishes civil fines for those who intentionally evade compliance and clarifies the confidentiality of information received under these demands. The attorney general is empowered to bring class action lawsuits on behalf of affected individuals, with provisions for appropriate relief and the creation of a consumer protection and antitrust revolving enforcement and education fund. This fund will support the enforcement of consumer protection laws and public education on related issues.

Statutes affected:
Senate Introduced Bill: 445.902