The bill amends the Michigan Consumer Protection Act to strengthen consumer protections by prohibiting deceptive practices in trade or commerce. It introduces new definitions such as "elder," "nonprofit organization," "small business," and "vulnerable adult," while clarifying the definition of "business opportunity." The act will not apply to certain transactions authorized by regulatory bodies, and it enhances the powers of the attorney general to take action against unlawful practices. Notably, the bill establishes civil fines for violations targeting elders or vulnerable adults, with increased penalties for persistent offenses, including fines of up to $25,000 for general violations and up to $50,000 for those specifically targeting vulnerable populations.

Additionally, the bill outlines the enforcement process for consumer protection laws, detailing the requirements for written demands issued by the attorney general or prosecuting attorney, including descriptions of violations and compliance timeframes. It also allows individuals to petition for protective orders against unjust demands and establishes penalties for non-compliance. Furthermore, the bill creates a consumer protection and antitrust revolving enforcement and education fund, funded by attorney fees and legal action proceeds, to support enforcement and public education efforts, with the attorney general designated as the fund's administrator.

Statutes affected:
Senate Introduced Bill: 445.902
As Passed by the Senate: 445.902