The bill amends the Michigan Consumer Protection Act to enhance consumer protections by prohibiting deceptive practices in trade or commerce. It introduces new definitions such as "elder," "nonprofit organization," "small business," and "vulnerable adult," while clarifying the definition of "business opportunity." The act will not apply to certain transactions authorized by regulatory bodies, and it grants the attorney general the authority to enforce the act, including imposing civil fines for violations that target vulnerable populations. The bill establishes procedures for investigations and the imposition of fines, allowing for civil penalties of up to $25,000 for violations, with increased penalties for repeat offenders.

Additionally, the bill outlines the enforcement process, including written demands from the attorney general or prosecuting attorney, which must describe the conduct under investigation and provide reasonable timelines for compliance. It also establishes a consumer protection and antitrust revolving enforcement and education fund to manage attorney fees, costs, and proceeds from legal actions. The attorney general is empowered to bring class action lawsuits on behalf of affected individuals, allowing for the recovery of actual damages or a set amount per class member. Overall, these amendments aim to strengthen consumer rights and ensure accountability for deceptive practices in Michigan.

Statutes affected:
Senate Introduced Bill: 445.902
As Passed by the Senate: 445.902