The bill amends the Michigan liquor control code of 1998 by adding a new section, 609k, which imposes restrictions on the display of co-branded alcoholic beverages in off-premises retail settings. For retailers with a sales floor exceeding 2,500 square feet, the bill prohibits the display of these beverages next to soft drinks, fruit juices, bottled water, candy, toys, or snack foods that feature cartoons or youth-oriented images. For smaller retailers (2,500 square feet or less), they have the option to either follow the same display restrictions or post a visible warning sign indicating that the product is an alcoholic beverage available only to individuals aged 21 and older.

Additionally, the bill stipulates that any fines imposed by the commission for violations of this section must be directed to the liquor control enforcement and license investigation revolving fund. The term "co-branded alcoholic beverage" is defined within the bill as any alcoholic liquor that shares a brand name, logo, or packaging with a nonalcoholic beverage. This legislation aims to reduce the exposure of young consumers to alcoholic products by regulating their placement alongside items that may appeal to children.

Statutes affected:
Senate Introduced Bill: 436.1101, 436.2303