The bill amends the Michigan liquor control code of 1998 by adding section 609k, which establishes regulations for the display of co-branded alcoholic beverages in off-premises retail settings. For retailers with a sales floor exceeding 2,500 square feet, the bill prohibits the display of co-branded alcoholic beverages next to soft drinks, fruit juices, bottled water, candy, toys, or snack foods that feature cartoons or youth-oriented images. Retailers with a sales floor of 2,500 square feet or less have the option to either refrain from such displays or to post a visible warning sign indicating that the product is an alcoholic beverage available only to individuals aged 21 and older.

Additionally, the bill stipulates that any fines imposed by the commission for violations of this section must be deposited into the liquor control enforcement and license investigation revolving fund. It also defines "co-branded alcoholic beverage" as any alcoholic liquor that shares a brand name, logo, or packaging with a nonalcoholic beverage. This legislation aims to reduce the exposure of young consumers to alcoholic products by regulating their placement alongside items that appeal to children.

Statutes affected:
Senate Introduced Bill: 436.1101, 436.2303
As Passed by the Senate: 436.1101, 436.2303