The bill amends the Michigan Liquor Control Code of 1998, specifically section 609, to clarify and expand the regulations surrounding the provision of advertising items and brand logoed merchandise by manufacturers, wholesalers, and retailers of alcoholic beverages. It introduces new provisions that allow manufacturers and vendors to provide a wider range of promotional items, including brand logoed merchandise, under specific conditions. For instance, brand logoed merchandise must be used solely for display purposes and cannot be transferred to retailers for personal use. Additionally, the bill sets a maximum value of $200 for each item of brand logoed merchandise and outlines the responsibilities of retailers regarding the possession and use of such items.

Furthermore, the bill includes definitions for terms such as "barware" and "refrigeration system," and it establishes penalties for violations of these provisions. Notably, it allows the Michigan Liquor Control Commission to modify the definition of barware by adding or removing items, with restrictions on the frequency and nature of such changes. The bill aims to ensure compliance with advertising regulations while promoting responsible marketing practices within the alcoholic beverage industry.

Statutes affected:
House Introduced Bill: 436.1609