The bill amends the Michigan Liquor Control Code of 1998, specifically section 609, to clarify and expand the regulations surrounding the provision of advertising items and brand logoed merchandise by manufacturers, wholesalers, and retailers of alcoholic beverages. It introduces new provisions that allow manufacturers and vendors to provide specific advertising items and brand logoed merchandise to retailers under certain conditions, including limitations on the use and value of such items. The bill also establishes guidelines for the sale of brand logoed items by wholesalers to off-premises licensees, and it outlines the responsibilities of retailers in maintaining records of purchased barware.

Additionally, the bill includes definitions for terms such as "barware" and "refrigeration system," and it specifies that the Michigan Liquor Control Commission has the authority to add or remove items from the definition of barware through rulemaking. The bill imposes penalties for violations related to the unauthorized provision or sale of barware, and it mandates that retailers remove brand logoed merchandise from their premises within a specified timeframe after promotional events. Overall, the amendments aim to enhance compliance and regulation within the alcoholic beverage industry in Michigan.

Statutes affected:
House Introduced Bill: 436.1609