This bill prohibits an eating establishment or grocery store from setting prices using dynamic pricing, which is the practice of causing a price for a good or a product to fluctuate based upon demand, the weather, consumer data or other similar factors including an artificial intelligence-enabled pricing adjustment. It provides that a violation of this provision is an unfair trade practice under the Maine Unfair Trade Practices Act. Dynamic pricing does not include discounts, specials or market pricing for goods or products traditionally set by market conditions, such as seafood.