This bill prohibits a person from using a software application, web interface or computer program that simulates human-like conversation and interaction through textual or aural communications to engage in a commercial transaction or trade practice with a consumer in a manner that may mislead or deceive a reasonable consumer into believing that the consumer is engaging with a human being if the consumer is not notified that the consumer is not engaging with a human being or the consumer reasonably believes that the consumer is engaging with a human being. The bill makes a violation of the prohibition a violation of the Maine Unfair Trade Practices Act.