The proposed bill, titled "An Act protecting long-term care residents from health insurance solicitation and coercion," aims to safeguard residents in long-term care facilities from aggressive marketing and pressure related to health insurance. It introduces a new section, 72HH, to Chapter 111 of the General Laws, which explicitly prohibits long-term care facilities, as well as their employees and agents, from selling or promoting specific health insurance products to patients. Additionally, it forbids any form of coercion to change existing health insurance or to purchase additional coverage.

Furthermore, the bill establishes that any violation of these provisions would be considered an unfair method of competition or an unfair and deceptive act or practice under Chapter 93A. This legislative measure seeks to ensure that long-term care residents can make informed decisions about their health insurance without undue influence or pressure from facility staff.