The bill reaffirms the Massachusetts Marketing Partnership (MMP) as a key initiative established in 2010 to enhance the state's competitiveness in tourism, business, and education. It outlines the MMP's oversight of the Massachusetts Office of Travel and Tourism (MOTT) and the Massachusetts Office of International Trade and Investment (MOITI), which coordinate marketing efforts to promote Massachusetts both domestically and internationally. The bill introduces new legal language that clarifies the statutory basis for the MMP and the Tourism Trust Fund, specifically referencing Section 13A of Massachusetts General Law Chapter 23A.

For fiscal year 2025, the bill details MOTT's marketing initiatives, including campaigns targeting international markets like the UK, Canada, and Germany, as well as domestic efforts to attract travelers. It highlights successful programs such as the MA250 campaign and the "Made Possible" tourism marketing campaign, along with MOTT's participation in trade shows and investment in tourism research. Financial allocations are specified, with $5,093,174 designated for MMP expenditures and $8,148,636 for regional tourism councils, emphasizing collaboration among tourism professionals and the importance of strategic networking through events like the Massachusetts Governors Conference on Travel and Tourism.