The proposed bill, known as the PRICE Act, aims to address the issue of online surveillance pricing in Massachusetts. It introduces a new definition of "online surveillance pricing" in Section 1 of chapter 93A, which refers to the practice of offering different prices for services or property based on an individual's online activities, such as browsing history and location data. The bill clarifies that this practice does not include price differences that arise from reasonable cost variations, bona fide discounts for specific groups (like seniors or students), discounts for loyalty program members, or pricing for insurance and credit products.

Additionally, Section 2 of chapter 93A is amended to include "online surveillance pricing" in the context of commerce, thereby expanding the scope of the law to encompass this new pricing practice. The bill seeks to protect consumers from potentially unfair pricing strategies that exploit their online behavior, ensuring greater transparency and fairness in the marketplace.