The proposed bill introduces a new chapter, Chapter 93M, titled "Environmental Marketing," to the General Laws, aimed at regulating advertising and marketing claims related to the environmental attributes of consumer goods. It prohibits any person from making deceptive or misleading claims regarding the recyclability, biodegradability, or compostability of products or packaging. Companies must maintain written documentation to support any claims made, including attestations of recyclability and information on environmental impacts associated with the product. The bill also clarifies that wholesalers or retailers who do not initiate such representations are not liable for them and outlines conditions under which the chasing arrows symbol can be displayed.

The enforcement of this chapter is designated to the attorney general, who has the authority to impose civil fines of up to $1,000 for each violation and seek injunctive relief against further violations. The act is set to take effect one year after its passage.