The proposed bill aims to improve care and awareness for Alzheimer's disease and other dementias in Massachusetts by introducing a new section in Chapter 111 of the General Laws. It mandates the Department of Public Health to create a public awareness campaign focused on brain health and dementia, educating both healthcare providers and the public about early detection, treatment options, and available resources. The department is also required to report biannually on its progress, including data on racial and ethnic disparities related to dementia. Additionally, the bill establishes a Director of Dementia Care and Coordination position within the Executive Office of Health and Human Services to implement the Alzheimer's Disease State Plan and coordinate services across agencies. It also requires Senior Care Options and One Care plans to include Dementia Care Coordination services and emphasizes training for first responders to ensure appropriate interactions with individuals living with dementia.

Moreover, the bill mandates acute care hospitals to develop and submit an operational plan to the Department of Public Health, which must be approved within 90 days. This plan should include staff education on dementia care, patient management protocols, and safe transition planning for dementia patients, with updates required every five years. New rights for patients with Alzheimer's and other dementias are also introduced, ensuring caregivers can stay with patients during hospital stays and are contacted promptly upon admission and prior to discharge. Hospitals must create policies to facilitate this communication while adhering to patient consent and privacy laws, with the Department of Public Health responsible for promulgating regulations to enforce these requirements.