The resolution proposes an amendment to the Louisiana Department of Revenue's rule regarding the marketing and sale of alcoholic beverages, specifically focusing on the regulation of coupons and rebates for malt beverages with low alcoholic content. Currently, the rule prohibits instantly redeemable coupons (IRCs) for these beverages, allowing only mail-in rebates. The amendment seeks to remove this prohibition, thereby permitting instantly redeemable coupons for malt beverages with an alcohol content of six percent or less. This change aligns the treatment of low-alcohol beverages with that of high-alcohol beverages, which already allow for electronic coupon redemption.

Additionally, the resolution directs the office of the state register to print the amended rule in the Louisiana Administrative Code and ensure that the Louisiana Department of Revenue's office of alcohol and tobacco control receives a copy of the revised rule. The amendment aims to enhance marketing flexibility for manufacturers while maintaining certain restrictions on coupon and rebate values to prevent unfair business practices.

Statutes affected:
HCR41 Original: 55:317(C)(2)
HCR41 Engrossed: 55:317(C)(2)