House Concurrent Resolution No. by Representative Zeringue proposes to amend the Louisiana Department of Revenue's administrative rules regarding alcoholic beverages, specifically focusing on the regulations surrounding coupons and rebates for malt beverages with low alcoholic content (not exceeding 6% alcohol by volume). The resolution seeks to remove the existing prohibition on instantly redeemable coupons for these beverages, allowing for more flexible marketing strategies. Currently, while high-alcohol beverages can utilize electronic coupons and rebates, low-alcohol beverages are limited to mail-in redemption only. This amendment aims to create parity in promotional opportunities for both categories of alcoholic beverages.

Additionally, the resolution stipulates that wholesalers of malt beverages will not incur any costs associated with these coupon or rebate offers, ensuring that the financial burden does not fall on them. The resolution directs the office of the state register to incorporate these amendments into the Louisiana Administrative Code, thereby formalizing the changes in the regulatory framework governing the marketing and sale of alcoholic beverages in Louisiana.

Statutes affected:
HCR41 Original: 55:317(C)(2)