This bill designates a section of United States Highway 190, specifically between River Road and Interstate 110 in Baton Rouge, East Baton Rouge Parish, as the "Jesse Jackson Memorial Highway." The bill outlines the official renaming of this highway to honor Jesse Jackson.

Additionally, the bill mandates that the Department of Transportation and Development, or its contractors, are responsible for erecting and maintaining signage that reflects this new designation. However, this action is contingent upon the receipt of local or private funds that cover the department's actual costs for the signage, which cannot exceed $2,250 per sign.