Senate Bill No. SLS 26RS-559, introduced by Senator Connick, seeks to amend Louisiana law regarding athlete agents and their interactions with athletes, particularly student athletes. The bill establishes a comprehensive registration framework for athlete agents, detailing processes for denial, renewal, revocation, or suspension of registration. It expands the definition of "athlete" and introduces new terms such as "endorsement contract" and "endorsement activities." Key provisions include enhanced responsibilities for athlete agents, such as the requirement for registration with the division, disclosure of financial interests, and compliance with educational institution regulations. The bill also repeals outdated provisions to streamline the regulatory framework.

Significant changes include the introduction of a written endorsement representation disclosure that must be signed by both the athlete and the agent, detailing the agent's registration status and fees. The bill prohibits certain practices by agents, such as offering inducements to educational institution employees and postdating contracts, while establishing penalties for violations, including fines up to $100,000 and civil actions for damages. Additionally, it mandates background checks for applicants and requires nonresident agents to appoint the secretary of state as their agent for service of process. Existing athlete agents must register by August 1, 2026, to continue operations, ensuring increased transparency and accountability in the athlete-agent relationship.

Statutes affected:
SB389 Original: 4:421(A), 4:423(G)(4), 4:424(A)(6), 4:432(A), 4:433(A)
SB389 Engrossed: 4:421(A), 4:423(G)(4), 4:424(A)(6), 4:432(A), 4:433(A)