Senate Bill No. by Senator Connick introduces the Louisiana Data Privacy Act, which establishes a comprehensive framework for consumer data protection in the state. The Act, which enacts Chapter 20-B of Title 51 of the Louisiana Revised Statutes, outlines consumer rights related to personal data, including the right to access, correct, delete, and opt out of certain data processing activities, such as targeted advertising. It mandates that businesses respond to consumer requests within 45 days and provide clear privacy notices detailing their data processing practices. The bill also emphasizes the necessity of obtaining consumer consent before processing sensitive data and prohibits businesses from requiring consumers to create new accounts to exercise their rights.

Additionally, the Act includes provisions for enforcement, granting the attorney general the authority to investigate violations and impose civil penalties for non-compliance. Consumers are empowered to take legal action for violations, with the potential to recover damages of up to $7,500 per incident, provided they give businesses a 30-day written notice of the alleged violations before initiating legal action. The legislation exempts certain entities, such as state agencies and financial institutions, from its provisions while ensuring that businesses conduct data protection assessments to comply with the law. Overall, the Louisiana Data Privacy Act aims to enhance consumer privacy protections and hold entities accountable for their handling of personal data.