House Bill No. by Representative Marcelle proposes to redesignate a section of United States Highway 190, specifically the stretch between River Road and Interstate 110 in Baton Rouge, as the "Jesse Jackson Memorial Highway." This bill aims to honor the legacy of Jesse Jackson by officially naming this highway segment in his memory.

Additionally, the bill directs the Department of Transportation and Development (DOTD) or its contractors to erect and maintain signage that reflects this new designation. However, the implementation of this signage is contingent upon the receipt of local or private funds that cover the actual costs incurred by the DOTD for materials, fabrication, mounting posts, and installation, with a cap of $2,250 per sign.