Senate Bill No. 241, proposed by Senators Hodges and others, aims to enhance transparency and accountability in the insurance industry by mandating that licensed insurance producers, claims adjusters, public adjusters, and insurance consultants include their Louisiana license number or National Producer Number, along with their contact information, in all marketing and written communications, excluding text messages. The bill specifies that the license number must be displayed in a type size that is no smaller than the largest of any telephone number, street address, or email address included in the communication, and it should appear adjacent to or directly below the individual's name or title.

The bill also establishes similar requirements for claims adjusters, public adjusters, and appraisers, who must include their Louisiana license number in all written communications related to their business activities. The effective date for these provisions is set for August 1, 2026. Notably, the bill exempts text messages from these requirements and removes a previous requirement for contractors to include their Louisiana license number in all written communications.