House Bill No. by Representative Jordan aims to prohibit surveillance-based price discrimination in Louisiana. The bill enacts a new section, R.S. 51:1430, which defines key terms such as "automated decision system," "behaviors," "biometrics," and "surveillance data." It establishes that no person shall engage in surveillance-based price discrimination, and outlines conditions under which differential pricing may be justified, such as differences in cost or discounts offered uniformly to all consumers. The bill also specifies that any surveillance data used for discounts must not be utilized for other purposes like profiling or individualized pricing.

Additionally, the bill provides a private right of action for violations of this new law, allowing consumers to seek legal recourse if they believe they have been subjected to unfair pricing practices based on surveillance data. It clarifies that entities can defend against claims of surveillance-based price discrimination by demonstrating compliance with certain criteria, including the use of risk-relevant data in automated decision systems for insurers and adherence to existing consumer protection laws.