House Bill No. by Representative Mandie Landry aims to enhance the transparency and ethical standards of political campaigns by regulating the use of artificial intelligence (AI) in political materials. The bill amends existing law to require that any political announcement or advertisement containing the image or likeness of a candidate created using AI must include a clear disclosure stating that it was generated by AI. This requirement is intended to prevent the public from being misled or deceived by AI-generated content. Additionally, the bill retains existing provisions that mandate disclosures regarding the third-party entities funding political advertisements, ensuring that such information is presented in a clear and understandable manner.

The bill also introduces increased penalties for violations of these provisions, raising the maximum fine from $2,000 to $10,000 and allowing for imprisonment of up to two years. It clarifies the definition of "digital material" to encompass communications placed or promoted for any payment, not just a fee, and maintains the definition of "artificial intelligence" as established in current law. Furthermore, media entities that broadcast political announcements without control over the content are exempt from these requirements. Overall, the bill seeks to protect the electoral process by ensuring that voters are accurately informed about the nature of political materials they encounter.

Statutes affected:
HB459 Original: 18:1463(A)