House Bill No. by Representative Bayham aims to enhance consumer protection by mandating the disclosure of artificial intelligence-generated content. The bill enacts a new section, R.S. 51:1430, which defines "artificial intelligence" and "artificial intelligence system." It requires that any artificial intelligence system producing images, videos, audio, or multimedia content must include a clear and conspicuous disclosure indicating that the content was generated by artificial intelligence.

Furthermore, the bill stipulates that failing to comply with this disclosure requirement constitutes a deceptive and unfair trade practice. Violators may face civil fines of up to $10,000 per violation, with enforcement actions being initiated by the attorney general in a court of competent jurisdiction. This legislation seeks to ensure transparency in the use of artificial intelligence in content creation, thereby protecting consumers from potential misinformation.