House Bill No. by Representative Cox aims to amend existing laws regarding the misuse of artificial intelligence in relation to an individual's identity. The bill introduces a new definition of "artificial intelligence" and establishes a cause of action for the unauthorized use of an individual's identity through AI-generated content for commercial purposes. It specifies that consent must be obtained from the individual or their authorized representative before using their identity in such a manner. Additionally, the bill clarifies that rights related to identity apply to all individuals regardless of their date of death, but claims related to AI misuse will only be actionable after August 1, 2026.

The bill also makes several technical changes to existing definitions and provisions, including the definitions of "commercial purposes," "digital replica," and "identity." It retains the existing law's applicability date of August 1, 2022, for general identity rights while establishing a separate date of August 1, 2026, for claims arising from AI misuse. Furthermore, it outlines the jurisdictional implications for individuals engaging in prohibited conduct within the state and reinforces the legal remedies available for violations of identity rights, including potential damages and attorney fees.

Statutes affected:
HB157 Original: 51:2, 51:3(F), 51:4(D), 51:6(B)