Senate Bill No. [insert bill number] aims to regulate mental health chatbots that utilize artificial intelligence technology in Louisiana. The bill introduces a new section, Part I-B of Chapter 1 of Title 28, which includes definitions for terms such as "artificial intelligence," "mental health chatbot," "operator," and "user." It mandates that operators of mental health chatbots must clearly disclose to users that they are interacting with an AI and not a human, and this disclosure must occur at specific intervals. Additionally, operators are required to implement protocols to address potential suicidal ideation or self-harm expressed by users and are prohibited from selling or sharing identifiable health information without user consent.

The bill also restricts operators from using chatbots to advertise specific products or services unless the advertisement is clearly identified as such, and it prohibits the use of user input to tailor advertisements. The enforcement of these regulations falls under the authority of the attorney general, who can initiate civil actions against operators for violations, with fines of up to $10,000 per violation. The bill outlines the process for the attorney general to notify operators of violations and allows for the collection of civil penalties to be used for consumer protection efforts. The act will take effect upon the governor's signature or after the designated time for gubernatorial action.