The bill aims to address unfair or deceptive acts related to attorney advertising by enacting new provisions under R.S. 51:1407(F) and 1430. It allows the attorney general to be awarded reasonable costs, investigative expenses, and attorney fees in cases where the state prevails in actions against deceptive advertising practices. The bill defines key terms such as "advertisement," "false, misleading, or deceptive statement," and "monetary result obtained," and prohibits any person from making misleading claims about monetary results in advertisements. Each instance of such misleading advertising is considered an unfair or deceptive trade practice.

Additionally, the bill clarifies that media entities responsible for the production or publication of advertisements are not subject to penalties under this law. It establishes that any person found to have made a false or misleading statement will be liable for costs and fees associated with investigations and proceedings related to the violation. The bill also ensures that the rights and remedies provided do not preclude any other legal rights or remedies, including those enforced by licensing boards or courts. If a licensing board adopts a comparable rule for advertisement approval, such approval will serve as prima facie evidence of compliance with the new provisions.