The bill, designated as HLS 25RS-1246, aims to address unfair or deceptive acts related to attorney advertising in Louisiana. It introduces new provisions under R.S. 51:1407(F) and 1430, which empower the attorney general to seek reasonable costs, investigative expenses, and attorney fees in cases where the state prevails in actions against deceptive advertising practices. The bill defines key terms such as "advertisement," "false, misleading, or deceptive statement," and "monetary result obtained," and prohibits any person from making misleading claims about monetary results in advertisements.

Additionally, the bill establishes that any violation of these provisions constitutes an unfair or deceptive trade practice, subjecting violators to penalties under existing law. It clarifies that media entities responsible for the production or publication of such advertisements are not considered violators under this law. Furthermore, the bill ensures that remedies provided do not preclude any other rights or remedies authorized by law, including actions by licensing boards or courts. If a licensing board adopts a comparable rule for advertisement approval, such approval will serve as prima facie evidence of compliance with the new provisions.