House Bill No. 423, introduced by Representative LaCombe, aims to enhance the transparency and accountability of healthcare providers in Louisiana by mandating that they display evidence of proper licensure both in person and in advertisements. The bill amends existing laws to clarify that licensed healthcare providers must present their professional credentials or identification on their person and in any form of advertisement, including print, electronic, or social media. Additionally, the bill specifies that when healthcare providers use the title "Doctor" or "Dr." while providing direct patient care, they must also indicate the type of professional license or degree they hold, or both.

The legislation also introduces sanctions for misrepresentation of licensure and expands the enforcement mechanisms for violations. It stipulates that any violations of the advertising regulations will be subject to penalties under the Unfair Trade Practices and Consumer Protection Law, as well as any rules established by the relevant licensing board or the Louisiana Department of Health. The bill includes technical corrections to ensure clarity and consistency in the language used regarding healthcare providers and their licensure.

Statutes affected:
HB423 Original: 37:1(A), 51:413(B)