House Bill No. 423, introduced by Representative Lacombe, aims to enhance the transparency and accountability of healthcare professionals in Louisiana by requiring them to display evidence of proper licensure both in person and in advertisements. The bill amends existing laws to clarify that healthcare professionals must present their professional credentials or identification while providing healthcare services and in any form of advertising, including print and social media. Additionally, the bill specifies that when healthcare professionals use the title "Doctor" or "Dr." while providing direct patient care, they must also indicate the type of professional license or degree they hold.

The proposed legislation also includes technical corrections to existing law, such as changing terminology from "providers" to "professionals" and ensuring that any violations of these requirements are enforceable under the Unfair Trade Practices and Consumer Protection Law, as well as any rules set forth by the relevant licensing boards. This comprehensive approach aims to protect public health and safety by ensuring that consumers have access to accurate information regarding the qualifications of those providing healthcare services.

Statutes affected:
HB423 Original: 37:1(A), 51:413(B)
HB423 Engrossed: 37:1(A), 51:413(B)