House Bill No. by Representative Davis proposes the "Louisiana Consumer Privacy Act," which aims to enhance consumer data protection by establishing a comprehensive framework for data privacy in Louisiana. The bill defines key terms such as "consumer," "personal data," "controller," and "processor," and outlines consumer rights regarding their personal data, including the ability to access, correct, and opt out of targeted advertising. It mandates that data controllers respond to consumer requests within a specified timeframe and provides clear privacy notices detailing the categories of data processed. The legislation also emphasizes the need for reasonable data security practices and prohibits discrimination against consumers exercising their rights.

Additionally, the bill amends R.S. 44:4.1(B)(35) to include new provisions related to data privacy and creates a "Consumer Privacy Account" funded by civil enforcement actions. It grants the attorney general exclusive enforcement authority to take action against violations and requires regular reporting on data assessments. The bill applies to businesses with annual revenues of at least $25 million that control or process the personal data of a significant number of consumers, while also outlining various exemptions. The proposed legislation is set to take effect on December 31, 2024, and includes a requirement for a report evaluating its effectiveness by July 1, 2026.

Statutes affected:
HB947 Original: 44:1(B)(35)