The bill, HB 577, aims to enhance protections for minors by prohibiting social media companies with over one million global account holders from using personal data for targeted advertising or selling such data for users under 18 years old in the state. The bill includes provisions that allow for user-generated content to be displayed chronologically and permits search results based on specific queries from minor account holders. Additionally, it establishes that social media platforms will not be liable for data processing if they make reasonable efforts to determine the age and residency of their users.

Key amendments to the bill include changing the effective date of the Secure Online Child Interaction and Age Limitation Act from July 1, 2024, to July 1, 2025, and clarifying the definition of "social media platform." The attorney general is granted the authority to enforce violations of the law, with civil penalties of up to $10,000 per violation and a requirement for the attorney general to provide notice before initiating enforcement actions. Furthermore, any fines collected will be allocated to promote consumer protection and education.