Senate Bill No. by Senator Duplessis and Representative Chassion aims to enhance the integrity of the electoral process in Louisiana by regulating the use of technology in political materials. The bill amends existing laws to include provisions that prohibit the undisclosed use of deep fake technology, artificial intelligence, or similar tools that could mislead voters by emulating the likeness or voice of candidates or other individuals. It establishes disclosure requirements for any electioneering communication that utilizes such technology, mandating that it clearly state the use of these elements before presenting audio or visual images. Additionally, the bill introduces definitions for terms like "digital material" and "deep fake technology," and outlines exceptions and liabilities related to these regulations.

The legislation also clarifies that certain entities, such as media providers and interactive computer service providers, will not be held liable for violations if they are not responsible for creating the misleading material. It further specifies that the provisions do not apply to works of political commentary, criticism, satire, or parody, provided they include sufficient context to inform viewers that the material is not a factual representation of a candidate. Overall, the bill seeks to ensure transparency and accountability in political communications, thereby protecting the electoral process from deceptive practices.

Statutes affected:
SB97 Original: 18:1463(A)
SB97 Engrossed: 18:1463(A)
SB97 Reengrossed: 18:1463(A)
SB97 Enrolled: 18:1463(A)