Senate Bill No. by Senator Duplessis and Representative Chassion aims to enhance the integrity of the electoral process in Louisiana by regulating the use of technology in political materials. The bill amends existing laws to include provisions that require any electioneering communication to disclose if deep fake technology, artificial intelligence, or similar tools were used to manipulate media in a way that could mislead voters about a candidate's likeness or voice. It establishes definitions for terms such as "deep fake technology" and outlines exceptions and liabilities related to the use of such technology in political communications.

Additionally, the bill clarifies that media entities and service providers will not be held liable for violations if they are not responsible for creating the misleading content. It also specifies that the provisions do not apply to works of political commentary, criticism, satire, or parody, provided they include sufficient context to inform viewers that the material is not a factual representation of a candidate. The bill emphasizes the importance of transparency in political communications to protect voters and ensure fair elections.

Statutes affected:
SB97 Original: 18:1463(A)
SB97 Engrossed: 18:1463(A)
SB97 Reengrossed: 18:1463(A)
SB97 Enrolled: 18:1463(A)