Senate Bill No. by Senator Duplessis and Representative Chassion aims to enhance the integrity of the electoral process in Louisiana by regulating the use of technology in political materials. The bill amends existing laws to include provisions that require any electioneering communication to disclose if deep fake technology, artificial intelligence, or similar tools were used to manipulate media in a way that could mislead voters about a candidate's likeness or voice. It establishes definitions for terms such as "digital material" and "deep fake technology," and outlines the responsibilities of media entities in ensuring compliance with these new regulations.

Additionally, the bill provides exceptions and clarifications regarding liability for various entities, including interactive computer service providers and media platforms, ensuring they are not held accountable for content they did not create. It also states that the provisions do not apply to works of political commentary, criticism, satire, or parody that include sufficient context to inform viewers that the material is not a factual representation of a candidate. The bill emphasizes the importance of transparency in political communications to protect voters and maintain the fairness of elections.

Statutes affected:
SB97 Original: 18:1463(A)
SB97 Engrossed: 18:1463(A)
SB97 Reengrossed: 18:1463(A)
SB97 Enrolled: 18:1463(A)