Senate Bill No. by Senator Duplessis and Representative Chassion aims to enhance the integrity of the electoral process in Louisiana by regulating the use of technology in political materials. The bill amends existing laws to include provisions that require any electioneering communication to disclose if deep fake technology, artificial intelligence, or similar tools were used to manipulate media in a way that could mislead voters about a candidate's likeness or voice. It establishes definitions for terms such as "digital material" and "deep fake technology," and emphasizes the importance of transparency in political communications to ensure voters are accurately informed.

Additionally, the bill outlines exceptions and protections for certain entities, stating that providers of interactive computer services and media platforms will not be held liable for violations if they are not responsible for creating the misleading content. It also clarifies that the provisions do not apply to works of political commentary, criticism, satire, or parody, provided they include sufficient context to indicate they are not factual representations. The legislation reflects a commitment to maintaining ethical standards in political campaigning and protecting voters from deceptive practices.

Statutes affected:
SB97 Original: 18:1463(A)
SB97 Engrossed: 18:1463(A)
SB97 Reengrossed: 18:1463(A)
SB97 Enrolled: 18:1463(A)