Senate Bill No. 378 enacts Chapter 62 of Title 51 of the Louisiana Revised Statutes, which establishes regulations for advertisements to prevent unfair and deceptive acts or practices. The bill defines key terms such as "advertisement" and "media entity," and outlines specific prohibitions for advertisements, including misleading presentations as medical alerts, unauthorized use of government logos, and improper references to product recalls. Additionally, advertisements referencing prescription drugs or medical devices must disclose the identity of the sponsor and include a statement advising consultation with a physician.

The bill also sets forth requirements for how disclosures must be presented in advertisements, whether in written or verbal formats, ensuring they are clear and prominent. Violations of these provisions are classified as deceptive and unfair trade practices, subjecting violators to penalties under the Unfair Trade Practices and Consumer Protection Law. Importantly, the bill clarifies that media entities responsible for the production or publication of non-compliant advertisements are not held liable, and the regulations do not apply to members of professions regulated by governmental entities.