The bill establishes regulations for video streaming services operating in Kansas, prohibiting them from transmitting commercial advertisements that are louder than the main video content. This regulation will take effect on July 1, 2026, and aligns with existing federal guidelines set forth by the Commercial Advertisement Loudness Mitigation Act. The bill clarifies that it does not create a private right of action for individuals to sue based on violations of this provision.

Additionally, the bill defines key terms related to video streaming services, including "cable operator," "multichannel video programming distributor," "television broadcast station," and "video programming," all of which reference definitions found in federal law. Notably, the definition of "video streaming service" specifies that it does not include services provided by cable operators or those that do not feature commercial advertisements. The act will take effect upon its publication in the statute book.