The bill establishes regulations for financial services companies in Kansas, particularly concerning their treatment of clients based on social credit scores. It defines key terms such as "company," "financial institution," and "ideological boycott," and prohibits financial services companies from discriminating against individuals based on their social credit scores. The bill mandates that these companies must provide financial services on a nondiscriminatory basis and cannot use nonfinancial or ideological criteria in their decision-making processes. Additionally, if a financial service is denied, the company must disclose the specific reasons for the denial in writing.

Furthermore, the bill outlines enforcement mechanisms for violations, categorizing them as deceptive acts or unsound practices, depending on the type of financial service provider. It sets a threshold for applicability, stating that the provisions only apply to financial services companies with total assets of $20 billion or more. Registered investment advisers are also required to obtain written consent from clients before investing in funds that engage in ideological boycotts, ensuring clients are aware of the potential impact on their investment returns. The bill aims to protect fair access to financial services while limiting the influence of ideological considerations in financial decision-making.