This bill amends the Consumer Protection Act by adding a new section, 48-603H, which establishes provisions for truth in digital advertising sales in Idaho. The section defines key terms related to digital advertising, such as "ad reach," "click," "click-through rate," and "geo-targeting." It outlines the responsibilities of publishers and purchasers regarding the verification of digital advertisement performance metrics, including geo-targeting and key performance indicators. Publishers are required to respond to verification requests from purchasers within thirty days, and failure to do so constitutes a violation of the chapter, allowing purchasers to seek damages or refunds.

Additionally, the bill mandates that publishers maintain a method for purchasers to request verification for up to three months after a digital advertisement's scheduled end date. The act is set to take effect on July 1, 2025, following the declaration of an emergency. This legislation aims to enhance transparency and accountability in digital advertising practices, ensuring that purchasers can verify the effectiveness of their advertising investments.