The bill amends the Consumer Protection Act by adding a new section, 48-603H, which establishes provisions for truth in digital advertising sales in Idaho. It defines key terms related to digital advertising, such as "ad reach," "click," "click-through rate," and "geo-targeting," among others. The bill mandates that purchasers of digital advertisements can request verification of representations made by publishers regarding geo-targeting and key performance indicators within thirty days after the advertisement's term expires. Publishers are required to respond to these verification requests within the same timeframe.

Additionally, the bill stipulates that if a publisher fails to provide the requested verification, they will be in violation of the chapter, allowing the purchaser to seek actual damages or a refund of fees paid for the advertisement. Publishers must also maintain a method for purchasers to request verification for up to three months after the advertisement's scheduled end date. The bill declares an emergency, making it effective on July 1, 2025.