This bill amends Section 714.16 of the Iowa Code to establish new unlawful practices related to retail pricing. Specifically, it makes it illegal for retailers to charge consumers a price at checkout that exceeds the price that was posted or displayed at the time the consumer selected the item. However, the bill allows retailers to charge a lower price at checkout than what was initially represented.

In addition to defining this unlawful practice, the bill outlines various remedies available if a court finds a violation has occurred. These remedies include injunctive relief, the disgorgement of moneys or property, and civil penalties that can reach up to $40,000 for each violation. This legislative change aims to protect consumers from misleading pricing practices in retail settings.

Statutes affected:
Introduced: 714.16