This bill establishes regulations for the publication of electioneering communications that contain synthetic media, defined as content that is materially deceptive and created or altered using artificial intelligence or similar technologies. It mandates that any such communication must include a clear disclosure stating, "THIS CONTENT HAS BEEN MANIPULATED OR GENERATED BY ARTIFICIAL INTELLIGENCE AND DOES NOT DEPICT REAL EVENTS." The bill outlines specific requirements for how this disclosure should be presented based on the format of the communication, such as video, audio, or text. Certain exceptions are included, such as for bona fide news reporting, satirical content, and platforms that allow user-generated content with disclosure tools.
Violations of this bill can result in civil penalties, with fines of up to $1,000 for a first offense and up to $5,000 for subsequent offenses, collected by the Iowa ethics and campaign disclosure board. Additionally, knowingly violating the provisions with intent to defraud is classified as a serious misdemeanor, which carries potential confinement and fines. The bill also allows individuals harmed by violations to seek civil action for damages and requires the board to adopt rules for implementation, focusing on education and compliance, while ensuring a review process for these rules occurs annually. Notably, the bill increases the notice period for public input on rule adoption from 20 to 30 days.