STAND. COM. REP. NO. ^S\O
Honolulu, Hawaii
APR 0 3 2024
RE: S.C.R. No. 148
S.D. 1
Honorable Ronald D. Kouchi
President of the Senate
Thirty-Second State Legislature
Regular Session of 2024
State of Hawaii
Sir:
Your Committee on Transportation and Culture and the Arts, to
which was referred S.C.R. No. 148 entitled:
"SENATE CONCURRENT RESOLUTION URGING THE STATE FOUNDATION ON
CULTURE AND THE ARTS TO CONVENE A TASK FORCE TO DEVELOP ART,
BRANDING, AND NARRATIVES FOR AN APPROPRIATE SELECTION OF
HAWAII'S UNIQUE COMMUNITIES, LANDMARKS, PARKS, AND OTHER
SIMILAR AREAS,"
begs leave to report as follows:
The purpose and intent of this measure is to urge the State
Foundation on Culture and the Arts to convene a task force to
develop art, branding, and narratives for an appropriate selection
of Hawaii's unique communities, landmarks, parks, and other
similar areas.
Your Committee received testimony in support of this measure
from the State Foundation on Culture and the Arts.
Your Committee received comments on this measure from the
Department of Business, Economic Development, and Tourism and
University of Hawai‘i System.
Your Committee finds that the National Park Service has
branded national parks with consistent theming and unique art that
reflects each community and location, enabling them to establish a
narrative, empower local artists, and sell merchandise to raise
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 STAND. COM. REP. NO.
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revenue for each location. Your Committee further finds that
private companies are taking advantage of Hawaii and selling
merchandise for profit, which does not always reflect the places,
people, and culture that they are branding and merchandising.
Your Committee concludes that the State should develop its own
branding for key parks and areas throughout the State to preserve
the character, values, perception, and culture that best reflects
these places.
Your Committee has amended this measure by:
(1) Adding a member to the task force with specialized
expertise to act in a cultural advisory capacity; and
(2) Making a technical, nonsubstantive amendment for the
purposes of clarity and consistency.
As affirmed by the record of votes of the members of your
Committee on Transportation and Culture and the Arts that is
attached to this report, your Committee concurs with the intent
and purpose of S.C.R. No. 148, as amended herein, and recommends
its adoption in the form attached hereto as S.C.R. No. 148,
S.D. 1.
Respectfully submitted on
behalf of the members of the
Committee on Transportation and
Culture and the Arts,
CHRIS LEE, Chair
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 The Senate
Thirty-Second Legislature
State of Hawaii
Record of Votes
Committee on Transportation and Cuiture and the Arts
TCA
Bill / Resolution No.:* Committee Referral: Date:
Sc^ 146 Tcxr
The Committee is reconsidering its previous decision on this measure.
If so, then the previous decision was to:______________________________________
The Recommendation is:
Pass, unamended V Pass, with amendments __ Hold __ Recommit
2312 2311 2310 2313
Members Aye Aye (WR) Nay Excused
LEE, Chris (C)
INOUYE, Lorraine R. (VC)
ELEFANTE, Brandon J.C.
KANUHA, Dru Mamo
AWA, Brenton
TOTAL F
Recommendation:
vK Adopted __ Not Adopted
Chair’s or Designee’s Signature: /
Distribution: Original Yellow 1 Pink Goldenrod
File with Committee Report Clerk's Office Drafting Agency Committee File Copy
*Only one measure per Record of Votes
Revised: 01/09/24