The proposed bill, titled the "Florida Consumer Privacy Act," aims to regulate pricing practices based on the collection of consumer information, specifically targeting "surveillance pricing." It defines key terms such as "consumer," "personal information," and "surveillance pricing," which refers to the practice of setting personalized prices for goods or services based on collected consumer data. The bill prohibits any act of surveillance pricing that results in increased charges for consumers, with certain exceptions for objective cost variations and publicly disclosed discounts. Additionally, it mandates that any advertisements or promotions related to surveillance pricing must include a clear disclosure indicating that the price was set using personal consumer information.

The bill also establishes penalties for violations, allowing the Attorney General or state attorneys to impose civil penalties and enabling aggrieved consumers to seek damages through civil action. It emphasizes that consumers cannot be required to waive their rights under this act, and any such waivers would be considered void. The act is set to take effect on July 1, 2026, and aims to enhance consumer protection in the realm of data privacy and pricing practices.