The proposed bill, titled the Florida Consumer Privacy Act, aims to regulate pricing practices based on the collection of consumer information, specifically targeting "surveillance pricing." It defines key terms such as "consumer," "personal information," and "surveillance pricing," which refers to the practice of setting personalized prices based on consumer data collected through various means. The bill prohibits businesses from engaging in surveillance pricing to charge higher prices for goods or services, with certain exceptions for credit terms and discounts based on publicly disclosed eligibility criteria. Additionally, it mandates that any advertisements or promotions related to surveillance pricing must include a clear disclosure indicating that the price was set using personal consumer information.

The bill also establishes penalties for violations, allowing the Attorney General or state attorneys to seek civil penalties up to $1,500 for each violation. Consumers harmed by such practices can bring civil actions to recover damages, attorney fees, and other remedies. Importantly, the bill prohibits businesses from requiring consumers to waive their rights under this act or denying them access to goods and services for asserting these rights, declaring any such waivers void. The act is set to take effect on July 1, 2026.