This bill establishes a new section in Florida law, specifically s. 288.12267, which pertains to large-scale county destination marketing organizations. It defines these organizations as those with an annual operating budget of $5 million or more and mandates that they register with the Department of State, which will maintain a directory of such organizations on its website. The bill also introduces a requirement for a one-to-one match of private to public contributions to fund these organizations, detailing the types of contributions that qualify as private funding and outlining the documentation that must be maintained for inspection.

Additionally, the bill stipulates that if a large-scale county destination marketing organization fails to meet the one-to-one matching requirement, it must revert any unmatched public contributions back to the corresponding counties or municipalities by June 30 of each fiscal year. This legislation aims to ensure accountability and proper funding for large-scale marketing efforts that promote tourism and economic development in Florida. The act is set to take effect on July 1, 2026.