This bill establishes a new section in Florida law, specifically s. 288.12267, which defines and regulates large-scale county destination marketing organizations (DMOs). These organizations are defined as those with an annual operating budget of $5 million or more. The bill mandates that such organizations must register with the Department of State, which will maintain a directory of these organizations on its website. Additionally, the bill requires a one-to-one match of private to public contributions to fund these DMOs, outlining specific categories of private contributions that qualify for this matching requirement.

Furthermore, the bill stipulates that if a large-scale county destination marketing organization fails to meet the one-to-one matching requirement, it must revert all unmatched public contributions back to the corresponding counties or municipalities by June 30 of each fiscal year. The effective date for this legislation is set for July 1, 2026.