The bill amends section 468.454 of the Florida Statutes to establish new regulations for agents representing student athletes. It specifically prohibits agents from receiving more than 5 percent of a student athlete's total compensation derived from the use of their name, image, or likeness in endorsement deals or promotional activities. Additionally, the bill mandates that agents representing high school student athletes must be licensed by the Department of Business and Professional Regulation, which will also include these agents in its licensing portal.

Furthermore, the Department is authorized to adopt necessary rules to implement these new requirements. The changes aim to protect student athletes from excessive fees charged by agents and ensure that agents are properly licensed, thereby promoting transparency and accountability in the representation of student athletes. The act is set to take effect on July 1, 2025.